Increasing the sum of the parts.

Once a car comes out of warranty, for reasons of convenience and perceived cost savings, many owners abandon their dealer’s workshop in favour of a local independent garage for servicing and repairs.

This represents a loss of valuable business for both the manufacturer and the dealer network.

That’s why we established Trade Club – which enables the manufacturer to sell genuine parts to the independent motor trade. So they end up generating extra business that would otherwise be lost and gone.

A WINNING SOLUTION.

Everyone wins, because it engages each of these three groups to their mutual benefit.

Manufacturers: who want to sell parts, and make a profit from a captive market i.e. their dealers.

Dealers: who want to sell parts, make a profit and create loyal customers.

Customers: who want genuine parts at competitive prices.

JOIN A CLUB WITH AN IMPRESSIVE LIST OF MEMBERS.

Launched in 1991, we invented both the term ‘Trade Club’, and the way it works, for one of our major automotive clients. The first of its kind, it quickly established itself as the UK’s leading trade parts programme.

Since that time, Trade Club has become the generic description for vehicle manufacturer parts programmes targeting the independent aftermarket.

Whilst we’ve gone on to develop further trade programmes for many other manufacturers in the UK, Ireland and Europe, Trade Club has also become a global phenomenon. Using a combination of tried and tested methodologies and an intuitive ability to understand local market conditions, we are actively growing Trade Club programmes for several major vehicle manufacturers in Australia.

The sum total of all this activity?

We have more Trade Club experience to offer you than absolutely anyone else. That’s why it makes sense to talk to us first.