The Zero Dollar Car: Why tech companies are focussing on the auto industry

The Zero Dollar Car presented by John Ellis, Global Technologist and Former Head of the Connected Car Program at Ford in Chicago.

If John Ellis is correct, then the auto finance industry is set for disruption every bit as profound and far reaching as that experienced by the likes of Blackberry and Blockbuster Videos.

Concerning predictions on the future of auto finance

Ellis suggested that the value of an average car purchaser’s data is about US$5,500 per annum. This revenue may be used to drive down the cost of cars – and might potentially disrupt the auto finance industry in much the same way that Kodak was disrupted by the emergence of digital cameras.